Top 5 Ultracasual Games on Android in Italy - Q1 2022

The first quarter of 2022 saw interesting trends in the performance of the top 5 ultracasual games on the Android platform in Italy. Based on data from Sensor Tower, here is a closer look at how these games fared in terms of downloads, revenue, and active users.

Cut Grass, published by Beakbestow, experienced a decline in weekly downloads, starting from 36.1K in late December 2021 and dropping to about 5.6K by the end of March 2022. The weekly active users showed a similar trend, peaking at 70.7K in mid-January before decreasing to around 50.4K by the end of the quarter.

Fill The Fridge from Rollic Games showed significant growth in weekly downloads, beginning with 852 in early February and reaching a high of 48.2K by mid-March. Weekly active users also saw a substantial increase, starting at 595 and soaring to over 101K by the end of March. Revenue for the game started to pick up in late February, peaking at approximately $110 in the first week of March.

Frozen Honey ASMR, published by CrazyLabs LTD, saw an initial spike in weekly downloads, reaching 46.5K in the third week of February before declining to about 7.8K by the end of March. Active users followed a similar pattern, peaking at 51.7K in the last week of February and then decreasing to 13.9K by the end of the quarter.

DIY Makeup, another title from CrazyLabs LTD, had a steady decline in weekly downloads, starting from 32.5K at the end of December and falling to about 6K by the end of March. The weekly active users also saw a gradual decrease, beginning at 104.8K in late December and dropping to around 35.6K by the end of March.

Fidget Toys Trading・Pop It 3D from Freeplay Inc experienced fluctuating weekly downloads, with numbers ranging from 17.7K at the end of December to 6.6K by the end of March. Active users for the game showed a downward trend from 32.5K in late December to about 14K by the end of the quarter.

These insights highlight the dynamic nature of the ultracasual gaming market in Italy. For more detailed data and analysis, visit Sensor Tower.